Latest News
Electronic Arts to Acquire Glu Mobile, Creating a New Global Leader in the Largest and Fastest Growing Gaming Segment
Electronic Arts Inc., a global leader in interactive entertainment, and GluMobile Inc., a leading global developer and publisher of mobile games including Design Home, Covet Fashion, and MLB Tap Sports Baseball, have entered into a definitive agreement under which Electronic Arts will acquire Glu Mobile. Under the terms of the agreement, EA will acquire Glu for $2.1 billion in enterprise value. Glu stockholders will receive $12.50 in cash for each share of Glu stock, representing a 36% premium to Glu’s closing share price on February 5, 2021. Upon closing, the acquisition will be immediately accretive to Electronic Arts’ total net bookings, and is expected to grow underlying profitability beginning in its first year.
The acquisition will immediately add significant scale to Electronic Arts’ mobile games business. The combination of Electronic Arts and Glu creates a leading mobile product portfolio that includes more than 15 top live services across fast-growing genres with a combined $1.32 billion in bookings over the last twelve months. Bringing together the best-in-class mobile development teams at Glu and Electronic Arts’ mobile business, with a collective portfolio of powerful IP in sports, lifestyle, RPG, casual and other genres, and leveraging Electronic Arts’ marketing and distribution strength to generate global reach, the combined organization will build on EA’s network of 430 million players, including more than 100 million monthly active players in mobile, and expand to new audiences and demographics all over the world.
“Our acquisition of Glu combines amazing teams and deeply-engaging products to create a mobile games leader with proven expertise across many fast-growing genres,” said Andrew Wilson, CEO of Electronic Arts. “Mobile continues to grow as the biggest gaming platform in the world, and with the addition of Glu’s games and talent, we’re doubling the size of our mobile business. With a deep IP portfolio and an expanding global audience, we’ll deliver more exciting experiences for our players and drive further growth for Electronic Arts.”
“This transaction is the culmination of the tremendous work of the Glu team to deliver world-class interactive experiences for our players, while driving business momentum that has led to strong financial and operational results. It represents a terrific outcome for all of our stockholders and other key constituents,” said Nick Earl, CEO of Glu. “As part of Electronic Arts, we will continue capitalizing on the opportunities ahead in the expanding mobile gaming industry.”
The strategic rationale for the acquisition includes:
Creating a Leading Mobile Portfolio Across Key Genres. The complementary nature of Electronic Arts and Glu’s successful products will create a portfolio that spans many of the biggest and most popular genres of mobile games, including sports, RPG, lifestyle, casual, and mid-core games. The combined organization will have a demographically diverse audience, with significant opportunities for franchise and market expansion.
Expanding Successful, Scalable Live Services. Both Electronic Arts and Glu have proven success creating mobile live service games that deeply engage large communities over many years and deliver strong recurring revenue. The combined expertise of the two organizations unlocks potential for further success. Glu’s franchises like Design Home, Covet Fashion, and MLB Tap Sports Baseballwill benefit from Electronic Arts’ global licensing and distribution capabilities to bring them to new markets and more players. Glu’s expertise in building and monetizing sports and casual mobile games, combined with Electronic Arts’ industry-leading IP in sports and beyond, will accelerate the creation of exciting new experiences for broad audiences.
Experienced Creative Leadership & Enhanced Team Capabilities. Glu brings a talented team including more than 500 mobile game developers (and nearly 800 total employees), adding significant scale to Electronic Arts’ mobile-focused organization. Glu’s creative leaders are established and well-known to Electronic Arts, with similar focus on creating highly successful mobile games with longevity. The combination of proven mobile leadership, deeply talented teams, genre expertise, long-running franchises and IP, and technology across the two organizations will be a catalyst to delivering new experiences and further growth.
Accelerating Growth. The combination of Electronic Arts and Glu will be a mobile growth engine. With strong, recurring revenue across a leading portfolio of live services, strength in key mobile genres, a deep roster of owned and licensed IP, access to a large-scale and growing player network, and ability to reach into new regions and markets, the acquisition will be immediately accretive to EA’s total net bookings and is expected to grow underlying profitability beginning in its first year.
An investor presentation outlining the key aspects of the planned acquisition is available on EA’s investor relations website, at ir.ea.com.
Details on the Proposed Transaction
The board of directors of each of Electronic Arts and Glu Mobile have approved the transaction and the Glu board recommends that Glu stockholders approve the transaction and adopt the merger agreement. Under the terms of the agreement, Glu stockholders will receive $12.50 in cash for each share of Glu stock, representing an equity value of $2.4 billion, and a total enterprise value of $2.1 billion including Glu’s net cash of $364 million. The transaction is anticipated to close in the quarter ending June 30, 2021, subject to approval by the Glu stockholders, the receipt of required regulatory approvals and other customary closing conditions.
Source: Electronic Arts Inc.
Compliance Updates
HIPTHER Launches Responsible Gambling Assessment Tool Across Its Global Gaming Media Network
HIPTHER, a leading media and events brand in the Gaming and Tech industries, has launched a new Responsible Gambling Assessment Tool, now live across all of its gaming media platforms. This quick, anonymous self-test is designed to help players better understand their relationship with gambling, encouraging safer play through awareness and early self-checks.
The “Play Responsibly” tool is backed by clinical research and built with user privacy at its core, based on the globally recognized Problem Gambling Severity Index (PGSI) – a 9-question framework used to assess gambling risk levels, from low to moderate or high.
No sign-up needed. No Cost. No data collected. No Judgement. Just honest insight.
Whether you’re simply curious or looking to take a proactive step toward support, this free tool delivers instant results and practical next steps – all in under two minutes.
Key Features:
- Completely anonymous – no registration or personal data required
- Instant results with tailored guidance
- Available in 5 languages
- Mobile-first and accessible across all devices
- Fully GDPR compliant
Designed to meet WCAG 2.1 AA accessibility standards, the tool ensures a smooth and inclusive user experience for everyone. With multilingual support and local resource integration, it helps diverse populations connect with trusted support networks in their region.
“While our media platforms primarily serve the B2B side of the industry, we know they’re also visited by players looking for insights and updates. That’s why it’s important for us to go beyond headlines and contribute real tools that support safer play. This assessment is one small, meaningful step toward that.” – Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER.
Take the assessment today and share it with your community.
Because gambling should always be safe, informed, and fun.
Try it now on any of HIPTHER’s gaming media platforms:
By launching this tool, HIPTHER reaffirms its ongoing commitment to promoting transparency, responsibility, and player well-being in the global gaming industry. Together with our partners and audiences, we continue working toward a safer, more informed future for players everywhere.
Evoplay, the award-winning game development studio, has partnered with Loterías Torito, one of the authorised operators of lottery games in Peru, to supply a tailored portfolio of instant win games.
The collaboration will see five of Evoplay’s most popular instant games, including Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shoot–out: Street, B–Ball Blitz, and Hockey Shootout, launch on Loterías Torito’s platform. Each title has been localised and tailored to meet the lottery’s regulatory standards and responsible gaming objectives.
Operating both online and across retail locations, Loterías Torito is a trusted name in the Peruvian lottery sector. Its blend of traditional lottery products and digital offerings makes it an ideal partner for Evoplay’s instant game portfolio, which is designed to attract a broader, mobile-first audience.
Breaking into the lottery space marks a significant achievement for Evoplay, following their strategy to expand its presence in regulated markets across Latin America, delivering localised content and tailored solutions to forward-thinking lottery operators.
Frank Cecchini, Head of Lottery at Evoplay, said: “We are immensely proud to be working with Loterías Torito. “I firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible, and engaging way.”
José Ludeña Díaz, Director of Operations at Loterías Torito, added: “Evoplay’s games are one of a kind. They’re innovative, high-quality, and exactly what we need to appeal to new generations of players while staying true to our mission and values.”
Gila River Resorts & Casinos has announced the opening of a brand-new bingo hall at its newest property, Santan Mountain. To celebrate the launch of bingo at Santan Mountain and unveil its new bingo club, Gila River Resorts & Casinos will be hosting a grand opening event that is open to the public on Aug. 29 – Sept. 1. The grand opening event will be held from 10a.m. to 12p.m. and 4p.m. to 6p.m., at Gila River Resorts & Casinos – Santan Mountain, located at 7101 Gilbert Rd. Chandler, AZ 85249.
Attendees can look forward to seeing the World’s Largest Bingo drum, giveaways, live DJ, a surprise celebrity guest host and more throughout the grand opening weekend. The first 230 guests in line for each session will get to spin the prize wheel and win a free t-shirt, dauber, gift card, hat, varsity jacket, or other prizes while supplies last. Attendees will also have a chance to participate in Santan Mountain’s inaugural bingo games at 12p.m., 5:30p.m., and 6:30p.m. Santan Mountain is offering a “Buy One, Get One Free” special offer for electronic ticket packages during the grand opening weekend, Friday, Aug. 29 – Monday, Sept. 1.
The new state-of-the-art bingo room also will host Bingo After Dark. Also known as B.A.D. Bingo, the exciting late night sessions will take place every Saturday night at 11:30p.m. and include a live DJ, line dancing, glowsticks, cash prizes, and more. Sales start at 9p.m. and spots fill up fast. Attendees won’t want to miss the surprise hosts for the first ever B.A.D. Bingo session at Santan Mountain on Saturday, August 30.
“Bingo has consistently been one of the most beloved and high-energy experiences at our Vee Quiva location, drawing loyal guests and new players alike with every session,” said Gila River Resorts & Casinos’ General Manager, Denise Pfaff. “We knew we had something special, and with the excitement and demand continuing to grow, it only made sense to bring bingo to our newest and most modern property—Santan Mountain. We’re thrilled to introduce a vibrant new way to play and win in a one-of-a-kind setting.”
Santan Mountain’s 13,000-square foot Bingo Club boasts an indoor/outdoor open floor plan with floor-to-ceiling windows offering stunning panoramic views of the San Tan Mountains. The bingo hall also features a world-class sound system and lighting system for an immersive playing experience, a dance floor, sophisticated decor and modern interior design elements, 98inch HDTV’s, and digital bingo options and playing features. Bingo sessions will be hosted daily, with bingo ticket packages ranging from $30-$225.
In addition to the new bingo club, Gila River Resorts & Casinos’ Santan Mountain is a modern gaming destination and home to the largest casino sportsbook in the state, 900+ slot machines and table games, a luxurious High Limit Room, five culinary concepts, three bars and lounges, and live music on the weekends.
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