Latin America
NSoft: Exploring growth opportunities on Colombia’s iGaming market

- One of the upper echelon LatAm countries to bet on sports should be on every sports betting and gaming suppliers’ radar
- Land-based casinos, lotteries, and slot salons are legal in Colombia; mobile betting is the fastest way to bet on sports in Colombia because the country does not tax the online winnings
After the unprecedented global events which marked the previous year, in 2021, the NSoftâs primary focus is on the regulated European market, with ambitious plans to expand its geographical footprint further more in Africa and Latin America.
NSoftâs long-term experience with land-based business has positioned the company as one of the leading software solutions providers for the betting industry in the CEE market , and this has also proven to be one of NSoft’s most valuable assets for LatAm markets due to the land-based preferences of its players. Our strong footprint across 40+ countries worldwide with 110 customers most certainly adds value to the passion and motivation standing behind every product from our extensive portfolio.
After many years of experience in the LatAm market, NSoft’s Regional Sales Manager, Mr. Carlos Vargas, emphasized the strengths which characterize this region.
“A combination of a sports-centric culture and improved internet infrastructure present new opportunities for remote gaming. When thinking about specifc countries, I believe that very soon Brazil will become a regulated market, and it could eventually rise to be the third biggest market in the global betting industry. On the other hand, the Colombian sports betting industry is just getting started and is expected to experience major growth in the upcoming years with mobile betting leading with a strong push. Almost 70% of Colombians regularly gamble with enthusiasm,” explains Mr. Vargas.
Land-based casinos, lotteries, and slot salons are legal in Colombia. In 2008, the state introduced a set of laws, highlighting the rules for the operation of slot machines and casinos.
Football brings communities together in Colombia
Colombia, with its growing population of over 60 million people, and with an average age below that of most developed countries, has the potential to become one of the most important jurisdictions in the world.
“The fact that sport is playing such an important role in the daily lives of Colombians leads me to believe that the market potential of betting is enormous. While football is a big sport all over the world, one of the reasons for its popularity in Colombia are the players.
Colombian football players donât tend to come from the big cities; the majority of players come from small rural villages or towns outside of the major cities. They are underdogs likable to the general public and thus a heros with whom people relate, especially kids at a young age see them as role models. For this reason itâs a sport which brings communities together and gives individuals a sense of pride and unity,” adds Mr. Vargas.
When talking about numbers, roughly 2.63 million Colombians already use mobile devices to place their sports wagers and that number is expected to increase in the upcoming years. Mobile betting is quickly becoming the fastest way to bet on sports in Colombia. The main advantage of placing online sports bets in Colombia is that the country does not tax the online winnings. Such a policy could be vital to ensuring nationwide leadership in sports betting and iGaming over time in Latin America.
Colombia – one of the safest betting environments in Latin America
The Coljuegos are the countriesâ online gambling regulatory agency and they have created one of the safest betting environments in LatAm. The Coljuegos are responsible for regulating in-person forms of gambling in Colombia as well, and makes sure all gambling companies operating in the country are in compliance with the respective laws and regulations.
Colombia is now one of the bright spots in the region where the local government has created an efcient approach to ban illegal gambling. All of which has resulted in opening the online market.
It is illegal to place a bet with a sportsbook that doesnât have a government-issued license. The Colombian government has censored citizenâs websites so that they can only bet with
companies that are licensed properly. Only 18 companies are authorized to operate legal sports betting operations in Colombia.
However, the process of getting a license to operate as a gambling company in Colombia is not an easy one. Companies need to pay heavy startup taxes and then have to quickly gain the trust of bettors in the country.
In 2016, the Colombian government enacted the eGaming Act which made online sports betting and online gambling legal. More recently in 2017, the Coljuegos legalized online sports betting exchanges along with virtual sports. This was one of the fnal steps needed to make Colombia one of the upper echelon countries to bet on sports while also making them one of the most progressive sports betting countries in South America. As long as the C-1611 (internet-operated games license) is authorized by Coljuegos, sports betting is good to go.
An easily integrated and modular iGaming Platform with a high performing Sportsbook is the key to successâŻâŻ
The omnichannel NSoft Sports Betting Platform is recognized worldwide due to the high standards we use in cutting-edge technology, ongoing innovation and creativity. Device Management is one of the Seven Platform’s core segments. It has become a competitive advantage over a large number of betting software providers and seen as the major asset for expansion of Seven betting and gaming platform’s and growth by many clients.
Our iGaming Platform allows operators to plug-in Sportsbook Software, Casino and Virtual Sports ofering, and includes an integrated payment gateway, bonus engine, CRM system and dedicated team of Trading analysts and 24/7 Business support.
Mr. Vargas also pointed out: “Weâve been looking forward to the opportunity to bring mobile sports betting to Colombia. Alongside with Brazil, this country will be the biggest mobile sports betting market in the LatAm region, and we feel NSoft will bring incredible products to that market, such as our Sportsbook Mobile App.”
NSoft Sportsbook ofers a complete, fast and easy-to-use solution for mobile betting on both iOS and Android platforms. The Virtual gaming portfolio, Casino and Live casino games are also included in the Appâs ofer. Quality CRM marketing solution is combined with an advanced push notifcations system allowing operators to bring the very exact content to the users, and users to trigger any event change alarm on their favourite club, online or retail ticket.
At the same time our newest Casino slot games have a lot of potential as it has been proven that RNG games are quite popular in this market.
Last but not least, Carlos added: “I am certain that our horse racing games will be a hit in Colombia because historically, the vast majority of professional jockeys have come from Latin America â trained in the jockey schools which opened in the 1950s and 1960s in Panama, Puerto Rico and Mexico City. Professional jockeys were a symbol of pride for Latinos and the Latin American horse racing community. NSoft’s Virtual Sports games bring the most popular computer-generated races based on real sports events. Greyhounds, horses, cars, motorcycles, all of them can be found in our portfolio.”
Whether you want to setup a new business or extend your current sports betting or casino content in one of the mature and regulated markets , or fnd ways to boost your business revenue in new emerging markets, reach out to NSoftâs Sales team at [email protected].
Our expertise will lead the way, as we are devoted to helping our partners with this process through our Business Solutions â ofering guidance on business operations, intellectual property, compliance, and fnancial services.
eSports
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadooâs product lineup.
This collaboration enables Mobadoo â which has an established presence and deep market understanding across Latin America â to incorporate BETBYâs proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Gamesâ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.
As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadooâs offering but also reinforce BETBYâs position as a leading esports supplier in the LATAM region, a key pillar in the supplierâs global expansion strategy.
âMobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,â commented Kirill Nekrasov, BETBYâs Head of Sportsbook Product. âThis agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, weâre set to further strengthen our leading position in the LATAM region.â
JosĂ© AnĂbal Aguirre, Chief Marketing Officer at Mobadoo, added: âWeâre thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAMâs passionate esports fanbase. With BETBYâs support, weâre confident we can elevate the player experience and unlock new growth opportunities across the region.â
Latest News
FBMÂź unveils golden treasures in Mexico with Crocâs Lockâą bites

There is a new hero in Mexico as FBMÂź launches the thrilling Crocâs Lockâą. This slot game merges an engaging storyline with a disruptive game mechanic based on the Lock feature and two accumulators, taking players into a cartooned adventure with Super Croc full of golden coins to collect.
Crocâs Lock is a 30-line slot filled with adrenaline and great prizes. Super Croc is the character around all action happens. Working with 15 independent reels, Crocâs Lock offers gaming sessions where Super Croc exploits lead the player through an entertaining journey with three new features. The surprise element is always present, as the big prizes can come on the main game or bonus free spins modes.
Extra Coins and Extra Spins unlock extra fun!
The central reel is the focus of the Crocâs Lock game mechanic. Every time players obtain a Super Croc on this position, the Lock Feature is activated. Super Croc liberates all the existing lock symbols and may open the bonus with Extra Coins, Extra Spins or both accumulators combined.
If the bonus mode starts with one chest open, players get five free spins. This number increases to ten free rounds when Super Croc triggers Extra Spins and Extra Coins at the same time. Each accumulator of the Crocâs Lock slot game presents a different feature:
- Extra Spins â Super Croc releases thunders from its fingers, increasing the free spins counter during the bonus rounds.
- Extra Coins â Super Croc changes the reels by shooting flaming coins to introduce more lock symbols on each free round.
The character stays on the central reel during the bonus plays. The features attached to each accumulator appear in the first free spin and can be repeated several times during the bonus rounds.
When players get into the bonus with one of the accumulators active, Super Croc keeps contributing with coins for the unopened chest. These contributions can lead to the opening of the other accumulator, allowing players to benefit from the combined effect of Extra Spins and Extra Coins.
Four jackpots, reel rewinds, and Luck Has Arrived to collect bags of coins
The Lock feature is just a part of Crocâs Lockâs adrenaline injection. This FBM slot offers a complete feature set, including four Progressive Jackpots and two game features ready to keep the players engaged on the screen: Rewind and Luck Has Arrived.
- Progressive Jackpots – Crocâs Lock offers access to four different prize levels â Mini, Minor, Major, and Grand – through a jackpot vault that can appear on the reels during the main game or bonus rounds.
- Rewind – part of the Super Croc special powers, this feature changes the game round outcome. When Crocs hits the paw, one or more reels will change the symbol displayed and deliver a winning round to the player.
- Luck Has Arrived â the lasers coming from the eyes of the Super Croc pre-announce this feature, anticipating a big win for the player.
A villain, a hero and great graphics engage players in a disruptive FBM slot!
Several factors contribute to the immersive game experience offered by Crocâs Lock. Besides the rewards included in the productâs feature set, this FBM slot involves casino players and operators through a compelling narrative with the traditional duel âhero vs villainâ.
On one side, the Lock represents the evil force of the game and is visible on all lock symbols landed on the 15 independent reels, bringing challenges to the game hero on each spin. On the other side, Super Croc embodies the superpowers of the good forces on a joyful character, who guides the player on all relevant moments of the game with entertaining animations like the dances, the paw hit, the Extra Spins thunders, the Extra Coins flaming coins or the Luck Has arrived lasers.
The sound effects of Crocâs Lock add an extra layer of enthusiasm, completing the visual effects and animations of the game with sounds that keep on the playerâs mind with catchy rhymes and melodies.
Available for the Galaxy II, Auria and Shadow III casino cabinets, Crocâs Lock starts its expansion journey in Mexico. Designed for players looking for significant prizes in durable and long-lasting gaming sessions, this title promises to enchant slot fans spread all over the country.
Following the releases of Jin QiĂĄn Link Spiritsâą and Xing FĂș Fortune Money Treesâą, FBM continues renovating its slots portfolio with an innovative, reliable, high-performing casino game. Crocâs Lock is compatible with different casino floor layouts and ready to add value to the casino operatorâs portfolio with an exciting narrative and compelling aesthetics, features, and game mechanics.
Latest News
TG Lab unveils new Brazil office to further cement position as marketâs most localised platform

Strategic hub supports continued LatAm expansion and deepens TG Labâs regional expertise for global clients and local operators
Global omni-channel platform provider TG Lab has announced the opening of a brand-new office in Brazil, further cementing its commitment to delivering industry-leading solutions and localised expertise across Latin Americaâs dynamic iGaming landscape.
Located in Foz do Iguaçu, ParanĂĄ, this strategic move reaffirms TG Labâs position as a leader in the region and underlines its ambition to provide clients with unparalleled local knowledge and real-time responsiveness in both Portuguese and Spanish
Designed with comfort and functionality in mind, the new office spans an impressive 400mÂČ and has been purpose-built to provide a modern, collaborative and inspiring work environment.
The new office will house a growing number of critical functions at TG Lab, including teams spanning casino games, gamification, platform development, DevOps, quality assurance and data analysis â supporting major clients such as Aposta.la, Stake and Playcet.
With Brazilâs iGaming market rapidly evolving and regulatory clarity improving, the timing for expansion was pivotal. TG Lab has continued to go from strength to strength across Latin America and the new office enables the company to scale operations and onboard new talent with ease.
Recruitment is already underway for a range of roles including Project Managers, .NET Developers, React Developers, Data Analysts and QA Analysts.
Commenting on the new office, Dainius Narmontas, Chief Operations Officer at TG Lab, said: “As we continue to expand our position across Latin America, this new Brazil office provides a solid foundation that will enable us to grow sustainably and with local insight that no other B2B provider can match. Weâve built a talented, multidisciplinary team here and created a space that nurtures innovation and collaboration. This is more than just an office â itâs a statement of intent.
“With our increased footprint and deepening roots in Brazil, weâre delivering the most localised service in the market. This is a pivotal moment for TG Lab in LatAm â and itâs only just the beginning.”
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