Latest News
David Koechner Returns as the Vice-President of Party in New Harrah’s Cherokee Casinos Ads

Work for the Vice-President (VP) of Party never ends. With Harrah’s Cherokee Casinos’ October release of new ads by full-service marketing agency 62ABOVE, celebrity spokesperson David Koechner’s ‘VP of Party’ role has evolved to ensure casino goers ‘bring the party’.
In its latest Put on Your Party Hat campaign, Harrah’s Cherokee Casinos continues its partnership with renowned actor and comedian David Koechner, known for his memorable roles in hit movies and television shows such as Anchorman and The Office. Donning a sleek suit and matching fedora, Koechner brings his unique brand of humor and charisma to the role of the VP of Party, promising guests an extraordinary casino experience.
“Our new ads continue to offer a glimpse of the world-class amenities that guests can experience with us, all playfully illustrated by our VP of Party,” the Regional Vice-President of Marketing for Harrah’s Cherokee Casinos, Brian Saunooke, said. “It’s exciting to see the evolution of our Party Hat campaign with the addition of Koechner who continues to deliver inspiration to viewers to have the fun they deserve at Harrah’s Cherokee Casinos.”
The new television spots open on the VP of Party’s executive-style desk before cutting to Koechner inhaling a burger, lounging in Harrah’s signature-purple bathrobe and inspiring guests to party their pants off, literally. Koechner’s upbeat delivery, swagger and sense of humor are highlighted throughout the ads as he ventures through various resort offerings like Myst Bar, Caesars Sportsbook, Guy Fieri’s Cherokee Kitchen + Bar and the casino floor slots and tables.
“62ABOVE called upon our decade’s worth of casino marketing experience to create these fun ads that are in sync with Harrah’s advertising and yet unique to Harrah’s Cherokee,” the President for 62ABOVE, Greg Carson, said. “By using David Koechner to personify the party experience at both casinos, we were able to put a face and personality to the guests’ excitement at Harrah’s Cherokee Casinos.”
Guests of Harrah’s Cherokee Casino Resort located in Cherokee, North Carolina, can continue to step into Koechner’s purple party shoes and promote themselves as the VP of Party until January 2, 2024. The resort offers casino goers the opportunity to sit at the VP’s desk and take social media-worthy photos using the same props provided to Koechner including a disco ball, party hat and World’s Best Party mug.
The integrated campaign continues to run across all media channels including television, digital, social media and outdoor display in markets throughout North Carolina, South Carolina, Georgia and Tennessee.
Creative Credit (62ABOVE):
- Executive Creative Director – Greg Carson
- Executive Producer – Pierce Cooley
- Creative Director – Erik Dargitz
- Art Director – Christian Capuchino
- Copywriter – Nic Orangio
Production Credit:
- Production – Chirp Films
- Director – Doron Max Hagay
- DP – Arlene Muller
- Editorial – Orphan Editorial
- Editor – Paul Plew
- Still Photographer – Sally Montana
Latest News
Bragg Gaming Expands U.S. Content Footprint with Fanatics Casino Tri-State Launch

Bragg Gaming Group has announced the launch of its newest games and Remote Gaming Server (RGS) technology with Fanatics Casino across New Jersey, Michigan and Pennsylvania.
Fanatics Casino is America’s fastest growing online casino and is available in Michigan, New Jersey, Pennsylvania, and West Virginia on iOS, Android, and desktop. Players are invited to dive into a world of thrills as Fanatics Casino brings the casino floor directly to a customer’s fingertips, whether on-the-go or in front of a computer. Players can explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Each game is crafted to deliver authentic casino action, ensuring endless entertainment.
Players in these states will benefit from access to Bragg’s full catalog, including titles from Bragg’s in-house proprietary content development studios, a roster which includes Atomic Slot Lab and Indigo Magic and Wild Streak Gaming, all through Bragg Gaming’s Remote Games Server (RGS) technology, delivered via the Bragg HUB platform.
In addition, titles from Bragg’s multiple studio partners, including Incredible Technologies, Bluberi, King Show Games, and Sega Sammy Creation will also be available to players in all three regulated markets along with top-performing titles like “Cai Fu Emperor Ways” and “Queenie” and a host of other elevated content from Bragg’s Atomic Slot Lab studio.
This roster of studio partners, which is constantly being updated, now also includes Boomerang Studios, Four Leaf Gaming and Reflex Gaming, who will all launch titles on the Bragg RGS later this year.
This expansion is the latest step in Bragg’s drive to deliver engaging and game-changing content to players across the North American market.
The launch supports Bragg Gaming’s strategic goals by accelerating the growth of utilization of Bragg’s exclusive and proprietary content, and the diversification of revenue through expansion into North American markets.
Matevz Mazij, CEO Bragg Gaming Group commented: “With its history of connecting sports fans with merchandise they love and with sports betting and the strong cross sell between sports betting and iGaming, this launch represents a great opportunity to showcase Bragg’s amazing titles across the three biggest iGaming markets in the US.”
“We look forward to developing our relationship as a key partner of Fanatics Betting and Gaming in the North American market as we continue the roll-out with regular new game releases planned.”
Kieron Shaw, Manager of Fanatics Casino Games Content, said: “We’re thrilled to partner with Bragg Gaming Group to bring their diverse and engaging iGaming content to our players in New Jersey, Michigan, and Pennsylvania.”
“This collaboration is a significant step in our strategy to expand our iGaming offerings and capitalize on the substantial growth projected for these key markets. Bragg’s impressive catalogue, including titles from Wild Streak Gaming and their third-party studio partners, along with their innovative promotional tools, will undoubtedly enhance the gaming experience for our users and help us springboard our presence across these important states.”
Gambling in the USA
Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.
With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.
“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.
Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”
Latest News
Evolution Enters Rhode Island Through Extended Partnership with Bally’s Corporation

Evolution announced a new partnership agreement with Bally’s Corporation. The agreement strengthens Bally Casino’s offering in Rhode Island, with a wide-ranging portfolio of Evolution’s slot titles, and establishes Evolution’s footprint in Rhode Island, a key milestone in its US growth strategy.
In a historic first, Evolution is now live in Rhode Island with its online slot games from its renowned slot brands NetEnt, Red Tiger and Big Time Gaming. This milestone marks Evolution’s entry into the state and establishes a presence in all seven US states which currently offer online casino gaming.
Also, under the terms of the agreement, Evolution has also introduced exclusive Bally’s branded live dealer Blackjack tables in New Jersey and Pennsylvania. These dedicated tables offer a seamless user interface integration with the Bally Bet Casino app, and will provide a premium, personalised player experience which showcases the distinctive Bally brand. In addition to these live dealer games, Bally players in New Jersey and Pennsylvania will enjoy an expanded collection of the newest and most exciting cutting-edge slot titles.
Jacob Claesson, Chief Executive Officer Evolution North America, commented: “This agreement represents a significant step forward for both Evolution and Bally’s Corporation. We’re thrilled to deepen our collaboration with Bally’s by delivering world-class gaming experiences and extend our reach into Rhode Island, a first for Evolution. This partnership showcases our shared commitment to driving innovation and providing exceptional entertainment for players.”
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